influence
Your Company Could Be Losing More Opportunities For Growth Than You Realize, Thanks To Your Own Customers
July 19 by Wandy Felicita OrtizWhile brand marketing, messaging, social advocacy, culture and community can all impact buyer behavior, there is one other key factor that will likely dictate customer choices: another customer.
Trust Agents: Using the Web to Build Influence, Improve Reputations, and Earn Trust
March 29 by Book ReviewChris Brogan, one of the world’s top-ranked bloggers, is a leading social media strategist who counsels top companies like Microsoft, Cisco and Pepsico. His first book TRUST AGENTS: Using the We...