Citi's Michelle Brigman: Don't Just Hear Your Customers - Listen
Introducing the CCW Digital Executive Interview Series.
Everyone knows the importance of the customer experience. The leaders featured in the CCW Digital Executive Interview Series have taken the action – and reaped the rewards. Get an inside look at how they did it, including the technology they used, strategies they employed and even the mistakes they made on their journeys to customer experience excellence.
Today's Guest: Michelle Brigman, Citi
In today’s age of customer centricity, you cannot simply hear your customers. You need to listen. Michelle Brigman, director of customer listening and engagement, reveals how customer listening has helped Citi elevate its experience.