Overcoming Image, Privacy and Liability Concerns in Creating an Open Dialogue with Customers
Add bookmarkFrom managing how customer data is stored to dictating what your customer service team can convey publicly, the need for clear social communications protocol is paramount. But because such risk-aversion does not always mesh with transparent customer service and grassroots social branding campaigns, it is imperative that protocol read not simply as a collection of blanket rules and policies but as an evolving code for reconciling the pivotal shift to social media with the importance of preserving the corporation’s image and commitment to intellectual property and privacy guidelines. Tyson Snow, who merges his legal and technology backgrounds to carefully navigate the realm of corporate social media, will assess how to assure neither board skepticism nor the judicial hammer stands in the way of improving your customers’ satisfaction.
From managing how customer data is stored to dictating what your customer service team can convey publicly, the need for clear social communications protocol is paramount. But because such risk-aversion does not always mesh with transparent customer service and grassroots social branding campaigns, it is imperative that protocol read not simply as a collection of blanket rules and policies but as an evolving code for reconciling the pivotal shift to social media with the importance of preserving the corporation’s image and commitment to intellectual property and privacy guidelines. Tyson Snow, who merges his legal and technology backgrounds to carefully navigate the realm of corporate social media, will assess how to assure neither board skepticism nor the judicial hammer stands in the way of improving your customers’ satisfaction.
