Amid Cost Scrutiny, Public Sector Focuses on Digital "Customer" Experience

"Elected officials are very excited—this is a great time in constituent relationship management. The opportunities are numerous and continue to expand. We have to consider that this is a time when government spending is under an extremely high degree of scrutiny, and I really feel strongly that digital offers us some really cost effective ways to better serve constituents" -- Nick Schaper, executive director of digital strategic communications, US Chamber of Commerce and a featured speaker at the 2012 Customer Experience for Public Sector Summit.

In this exclusive podcast Schaper reveals how and why factors like cost scrutiny are driving government officials and public sector organizations to focus on the digital customer experience.

Set against a backdrop of the upcoming US Presidential race between Barack Obama and Mitt Romney, Schaper addresses pivotal customer experience topics:

• What digital experience challenges and opportunities await the public sector?
• How must the public sector approach the difficulty of reaching certain demographics and "undecideds" on social?
• How is the rise of online and social communication transforming government reputation management?
• When it comes to the public sector, how does digital fit into the broader spectrum of customer contact channels, including traditional ones like the call center?

And if you like what Schaper has to say or want to confront him about his opinions in person, join him and countless other public sector customer experience leaders at the 2012 Customer Experience for Public Sector Summit.

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