CustomerLoyalty
Don't Fear Customer Brand-Switching, Embrace It
December 09 by Brooke LynchCustomer behaviors and brand allegiances can change at a moment’s notice, which means their long-term business cannot be taken for granted. Companies need to aim for a higher standard of loyalty: one...
Commerce Bank on What It Means to be a "Super-Community" Bank
June 24 by Kindra CooperGreat CX, in-person service and
Uber and CVS Launch Amazon Prime-Style Subscription Plans
November 01 by Kindra CooperCompanies compete for customer loyalty by offering membership services
The Sears Bankruptcy and a Flawed Customer Experience: Interview with a Brand Strategist
October 22 by Kindra CooperThe jarring bankruptcy last week of America’s most iconic retailer, Sears, succeeded a long, slow burn in which the holding company used financial engineering schemes and draconian cost-cuttin...