According To The Internet, Twitter X Is A Recipe For Branding And CX Disaster
July 24 by Wandy Felicita OrtizTwitter users opening the social media platform today are being met with an unsurprising but sudden change: after 17 years the brand’s iconic blue bird is no longer.
With Meta's Threads, Social Media Users Face Peak Digital Burnout, Content Confusion
July 07 by Wandy Felicita OrtizIn the social media arms race between Mark Zuckerberg’s Meta (formerly Facebook) and Elon Musk’s Twitter, a new channel has entered the war: “Threads."
‘She’s Everything, He’s Just Ken.’ We’re Living In A Barbie World, But Will Greta Gerwig’s New Movie Bring The Party Doll Lovers Are Looking For?
April 04 by Wandy Felicita OrtizApril 4 marks a day that Barbie fans and critics have been waiting for–the trailer and promotional posters for the movie starring the world’s most iconic doll have been released, and the Internet is a...
Twitter Has Done Away With Free SMS Two-Factor Authentication. Here’s What Users Can Do To Protect Their Data
March 07 by Wandy Felicita OrtizSome Twitter users now have to pay for SMS two-factor authentication, and it's prompting concerns on whether or not the cyber security tactic is worth the money—or worth leaving the platform all toget...
MoviePass Is Back Up And Running, And This Time $10 Might Not Be Enough To Attract Customers
February 24 by Wandy Felicita OrtizAfter whispers last summer that MoviePass would be relaunching, the company–which went bankrupt in 2020–is currently beta testing a modified subscription service for those film buffs missing their mon...
Customer Service Has Always Been A Gendered Industry. AI Technology Has A Chance To Level The CX Playing Field.
September 29 by Wandy Felicita OrtizAt a time when society is advocating for less gender bias, more equity in the office, flexible and empathetic working conditions, and use of technology to support us through sustained remote work, why...
Is There Such A Thing As Being Too Omnichannel? Some Airbnb Guests Say Their Hosts Are Violating Their Privacy, And Charging Them A Fortune To Do It
June 28 by Wandy Felicita OrtizWhen it comes to providing a unique client experience, communicating with your customers and setting expectations are essential. But in an era where all brands are being encouraged to proactively enga...
New Studies Showing Social Media Surge To Rattle CX World
February 12 by CCW DigitalIn the past decade, social media has shifted from a competitive advantage to the primary medium for brand imagery and instantaneous, casual customer engagement. Here's what you need to know.
The Real Reason Instagram is Getting Rid of Likes and What it Means for Your Brand
November 14 by CCW DigitalTwitter, Instagram, and potentially Facebook want to get rid of the most widely accepted metric for digital popularity, and social media marketing engagement – the era of the “like.” Why? Is it the ps...