Video: Making Service Your Brand Differentiator

Contributor: Brian Cantor
Posted: 06/24/2016
Brian John Salesforce
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We've entered the service era, in which the most disruptive companies are leveraging superior service to make their marks.  It is the engagement experience -- not price or product quality -- that represents the #1 brand differentiator.  

As you pursue increased market share and revenue, focus not only on improving your product but on creating a connected, personalized, empowering service experience within each of your products.

In this exclusive video, John Hernandez, SVP & COO Service Cloud at Salesforce, empowers you to join the ranks of the disruptors.  After discussuing the rise of the service era, Hernandez reveals how you can create a connected service experience that is as customer centric as it is efficient.

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Contributor: Brian Cantor