customer journey
Understanding the Impact of Advertising on the Customer Journey
May 08 by Pranav PatilPranav Patil, a seasoned marketing analytics and measurement leader, shares his insights on the evolving landscape of media measurement, how customers use data to drive advertising effectiveness in th...
When It Comes To The Customer Journey, This Year’s Super Bowl Commercials Prove That Customers Want Someone–Or Something–They Can Relate To
February 13 by Wandy Felicita OrtizCustomers want a customized journey that feels personal to them, and that journey doesn't just begin when they log onto a website or make a phone call. It starts well beforehand, and for some customer...
Special Report: Customer Journey Mapping and Orchestration
April 25 by Brooke LynchThe customer journey is always changing; in the past two years we’ve seen customers who primarily engaged on traditional channels take on entirely digital lifestyles. Individuals who may have taken a...
Go Above And Beyond As A Brand
March 16 by Ray WeissA few tips for actually bolstering customer satisfaction.
How-To Guide: How To Enhance The Digital Customer Journey
December 30 by Brian CantorActually elevating digital journeys has proven to be a considerably more trying task; with many companies acknowledging the need to improve interaction quality, add channels, and increase resources.
Is The Customer Always Right?: Reassessing The Age-Old Claim
January 19 by Brooke LynchThe customer service industry prides itself on designing an exceptional experience for every customer who seeks assistance. But what happens when customers abuse this standard and begin treating sympa...
Advertising and Social Media Marketing in the Age of Customer Centricity
November 06 by Kindra CooperIn an era of short attention spans and fragmented channels, how do you connect with your customers?
What to Expect at the Online Summit: Fake Meat, Corporate Greenwashing and More
September 03 by Kindra CooperOn September 10-11, hear from speakers from Google, Valvoline, TWBA
5 Most Common Customer Complaints and How to FIX Them
August 30 by Kindra CooperDon't simply diffuse customer complaints - INVESTIGATE them
Special Report: What To Know About CX Automation
August 01 by Brian CantorThis special report looks at the realities of automation in the customer contact space.
Shep Hyken on How to Create Moments of Magic for Your Customers
July 16 by Kindra CooperBeing just slightly better than average ALL the time will get you far
Today's Generation Is Living Longer - How Does It Affect the Customer Journey?
May 24 by Kindra CooperAARP's Nataki Edwards on how to serve an ageing population