Peter Guber on Customer Experience
Asked to provide a recipe for success across industry, Guber trumpets the importance of connecting with customers as people. “You have to aim at their heart and not their wallet,” explains Guber regarding customers in the analog world.
CCW Executive Report: Customer Experience Game Changers
Based on exclusive, in-depth market research, this report investigates how organizations are addressing some of the most imminent, transformative developments in the customer