#8 THE FUTURE OF BLACK FRIDAY: TALES OF THE BEST (AND WORST) CX | Grace Gilbert, Sandy Ko, Taylor Salmons

You're surrounded by Tupperware. You just had pie for breakfast. You stretch your fingers and take a sip of coffee from a mug your mom had made with your sibling's face on it.

You open your browser to hundreds of emails. 10%, 25%, 30% off.

It's time to play the biggest game of consumer Monopoly of the year.

Black Friday has evolved over the last century-- and especially over the last ten, fifteen years. We're wondering, though, about the future. With an ever-evolving technological landscape and rapidly shifting consumer behavior and expectations, how will companies rethink their biggest sales events of the year?

Join Sandy, Taylor, and myself as we discuss:

• The weird history of Black Friday
• The gamification of Black Friday: which companies are killing the game, and which companies are watching from the sidelines
• Bad customer experiences and how brand loyalty factors into sales season
• Gen Z expectations of Black Friday & conscious consumption-- what companies need to know to delight the next generation of consumers
• Consumer trends & technological trends: how we foresee the future of Black Friday
  & much more.

How do you participate in Black Friday? And how is your company adapting to fit the consumer expectations of holiday season sales? Follow us on IG @ccwomenstrong and let us know your thoughts.

Like what you hear? Give us a shout at ccwomen@cmpteam.com. We'd love to hear from you.