Clara Shih Suits Up Sales and Marketing For The Facebook Era

If you ask social CRM expert Clara Shih about reactions by most companies to the topic of social media, she would tell you "it still very early." Shih founded Faceforce.com (the business application on Facebook now known as Faceonnector) and wrote The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff.

By engaging in the forums where customers are, your company will acquire brand ambassadors as well as customers who will protect your name from detractors.

In this interview, Shih talks about the overwhelming demand for clarity and understanding of the implications of Facebook. There are new implications of social media for brands. It is critical for your marketing and sales teams to understand how social media will change the nature of their marketing and sales efforts. She believes people are missing the tools and the infrastructure to make these new concepts and possibilities a reality that will improve the bottom line. Shih also explains how companies can maximize social media channels while protecting themselves from potential threats.

Shih sheds light on how businesses can leverage social media to hyper-target customers and qualify leads. She also explains the newest phase in social media campaign measurement. Learn how to use social media as an effective sounding board that will give your brand a competitive advantage.